On November 19, 2017, was held in Kyrgyzstan the half-marathon “Silk-Road”. At the marathon there were more than 3 000 runners and this despite the snow and bad weather. In that day, marathon brought together true fans of sports and running. Our company was a sponsor and gave G-SHOCK and BABY-G watches to the winners.
On February 23, the G-SHOCK Event was held in Kyrgyzstan, in the largest shopping mall Bishkek-Park. The event is inspired by the style of G-SHOCK and belongs to the four spheres of the brand’s life: sport, music, fashion and art.
We prepared a large advertising campaign to promote the G-SHOCK Event. We started with banners on the most popular entertainment site of the Kyrgyzstan, called Diesel.Ecat.kg. After an article was ordered on the popular news site K-news.kg of the Kyrgyzstan.
We also started paid advertising campaign on Facebook and Instagram. At the end, aired on the radio and launched a video on a large monitor in front of the entrance to the Shopping Mall “Bishkek-Park”.
The advertising in Facebook has grasped around 18 000 persons. Paid posts were given in large Instagram groups with an audience of 220,000 followers (OMKS) and 150,000 followers (NEWS.KG). The site Diesel.elcat.kg on which we had an advertising banner has half a million views a day and the news site “K-NEWS” which has 10,000 views a day. There was also an article on a popular resource for graffiti society named graffiti.com.kg.
And thanks to this, our event was visited by more than 4000 people.
The number of participants at the event was around 4000. Number of gifts delivered during the event – 18.
The event area was branded according to G-Shock brand identity
We presented 5 Gshock watches, 10 packages of T-shirts and caps with G-Shock brand and 3 gift card. Gifts were savored through advance prepared competitions, quizzes and lotteries.
Liquid Nitrogen and G-SHOCK
To demonstrate the capabilities of the G-Shock, we conducted experiments with them. Dipped into the water with acid and liquid nitrogen. And after all this action, the G-shock continued to work. This impressed people very much.
Ice Cube Breakin
During the event the MC called the lottery ticket winner from the crowd to break The big ice cube to extrude the G-Shock watch. After breaking the Big ice cube, the young girl got that G-Shock watch as a gift. After the crash the crowd was surprised with the fact That G-Shock was still working. It was a great communication to the Targeted audience
During breaks the crowd was entertained by G-SHOCK dance crew.